Unlike last year’s dominance of “revenge and face-slapping” plots, this year’s hit dramas focus on emotional resonance and social issues. Whether it’s the revenge story in “The Good Girl” or the portrayal of middle-aged marital struggles in “A Couple’s New Year”, these dramas have struck a chord with viewers.
As short dramas continue to elevate their acting, depth, and production values, audiences are increasingly willing to pay for such “premium” content. This year’s Chinese New Year season has proven that the short drama market has officially moved beyond its “low-quality” phase, and the future promises even fiercer competition and more exciting content.
The 2025 Chinese New Year short drama battle has not only showcased the immense potential of the market but also marked the industry’s entry into a new era of “premiumization.” From A-list actors joining the fray to the rise of dramas targeting older audiences, and from cutting-edge tech to emotionally resonant storytelling, short dramas are captivating more viewers than ever. What’s next for this booming market? Stay tuned!
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