The short drama audience is no longer limited to younger viewers. This year, dramas targeting older audiences have become a new trend:
“The Baby’s Matchmaking: Love at Fifty”: Starring 70-year-old Liu Xiaoqing, this drama about a middle-aged romance has gone viral, with behind-the-scenes footage trending on social media. Netizens joked, “They should rename it Grandma Liu’s Thousand Tricks!”
“Let’s Marry Off Mom This Year”: Released on Kuaishou, this drama about senior dating is sweeter than any idol romance. Young viewers are tagging their parents, saying, “If you keep nagging me about marriage, I’ll sign you up for the drama’s matchmaking corner!”
Short dramas have officially entered the social circles of older audiences, with themes like middle-aged romance and intergenerational reconciliation becoming the new buzzwords.
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