In 2025, the Chinese short drama market has reached an unprecedented milestone, with its total market size exceeding 20 billion RMB. This remarkable growth is driven by advancements in artificial intelligence (AI) and the continued expansion into global markets. According to the 2025 China Short Drama Industry Report, short dramas have become one of the most profitable segments in the entertainment industry, with a year-on-year growth rate of 35%.
One of the key drivers of this growth is the integration of AI technologies in short drama production. AI-powered tools are now widely used for scriptwriting, video editing, and even virtual actor creation. For example, a popular short drama titled Echoes of the Future was entirely scripted by an AI algorithm, which analyzed viewer preferences and trending topics to create a highly engaging storyline. The drama garnered over 500 million views within its first month of release, setting a new record for AI-generated content.
Global expansion has also played a significant role in the market’s growth. Chinese short dramas are now available in over 50 countries, with Southeast Asia, North America, and Europe being the top markets. Platforms like Tencent Video and iQiyi have partnered with local streaming services to tailor content for regional audiences. For instance, the short drama Love Across Borders was adapted for the Indian market by incorporating local cultural elements, resulting in a 40% increase in viewership compared to its original version.
The rise of short dramas has also created new opportunities for brands and advertisers. In 2025, over 60% of short dramas feature product placements or brand collaborations. A notable example is the collaboration between a luxury car brand and the short drama Drive to Success, where the brand’s latest model was seamlessly integrated into the plot. This partnership not only boosted the brand’s sales by 25% but also set a new standard for innovative marketing in the short drama industry.
Looking ahead, industry experts predict that the short drama market will continue to grow, with AI and global expansion remaining key drivers. By 2030, the market is expected to reach 50 billion RMB, solidifying its position as a major force in the global entertainment industry.
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