The 2025 Chinese New Year season has seen an unprecedented explosion in the short drama market, with fierce competition and a slew of high-quality productions. Leading the pack is “The Good Girl”, which has amassed over 1 billion views and attracted more than 6 million viewers. This hit drama, released on the Hongguo platform, has taken the internet by storm, with its female lead Yu Yin’s “innocent on the outside, vengeful on the inside” persona and Ke Chun’s iconic line, “Use me one more time, and I’ll pave the way for you,” captivating audiences nationwide. Not far behind is another standout, “A Couple’s New Year”, which has surpassed 400 million views. Produced and starring Ni Hongjie, this realistic drama delves into the bittersweet lives of middle-aged couples, earning it the nickname “the tearjerker of the New Year.” Viewers have been moved to tears, with many commenting, “I was secretly wiping my eyes at the dinner table!”
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